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Client: Bershka
Agency: Visigma Apparel Group, Happy Punt, Aletex SL.
Print Design, Creative Direction, Product Development, Graphic Design, Marketing strategy.
Keywords:
Print Engineering, Trend Forecasting, Technical Production, Scalable Design, High-Frequency Retail.
The Context: Sustaining a High-Frequency Aesthetic
While specific capsule collections require a concentrated narrative, my three-year collaboration with Bershka demanded a different level of mastery: the ability to maintain a high-frequency trend output without sacrificing brand cohesion. This project documents a multi-year journey of print innovation, serving as a strategic partner across the brand’s most dynamic and fast-moving consumer segments.
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