Anjunadeep
Anjunadeep
Event promotion, Brand content.
Agency:
Anjunadeep London
Credits:
Creative Director & producer: Camilo Tribin, Photography: Javier Camacho, Video Director: Camilo Tribin, MEERTASA, Video Editor: MEERTASA, Marketing strategy: Charlene Lecuyer, PR, Press & Social Media: Alex Jukes, Artist Liasion: Dom Donelly, Jody Wisternoff.
Category
Digital Content, Event PromotionAbout This Project
Founded in 2005 by Above & Beyond and their manager James Grant, Anjunadeep is an independent record label based in London.
Anjunadeep began life as an outlet for records usually found at the deeper, progressive end of Above & Beyond’s club sets. Today, the label is one of dance music’s most respected, independent imprints.
For their first and only Barcelona’s Off Sonar event, I was commissioned in promoting the event and produce an Aftermovie.
With a structured, simple and straightforward graphic composition, I came with an online event promotion strategy supported by adds, press, influencers and bloggers.
Interacting with add specialists and copyrighters, we created real-time content to engage and keep the audience motivated and triggering their purchase behaviours.
Our efforts resulted in increased brand presence, massive interaction on all social platforms, and tickets sold out within four weeks of promotion.
Pieces:
Photo and video content for Facebook, Instagram. (Including paid campaigns), Banner for specialised magazines and industry portals such as Resident Advisor, youtube channel.
Other services:
Design Direction, Flyer, Poster, stickers, Email Marketing, Content for socials, Photography, Video.